The best development of the Sacramento Kings’ season is easily the branding of Nik Stauskas as “Sauce Castillo.” To think, all it took to start a revolution was a caption error during a goddamn Kings-76ers game.
Nonetheless, the nickname has stuck and Stauskas appears to be all in. As you can see above, Stauskas even tried some Sauce Castillo hot sauce recently and deemed that the sauce is indeed, hot.
Of course, it’s not just Nik who is reaping the benefits of his new nickname. The Kings have been super quick to adopt the tasty marketing opportunity, throwing a “Sauce Castillo Night” last week:
And having their home announcer refer to Nik as “Sauce” when checking in:
It seems like aggressive marketing for a rookie who is having a forgettable season, but Vivek and company have to distract fans from their front office turmoil somehow.
